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~person:"Heimbach, Irina"
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Heimbach, Irina
Hinz, Oliver
196
Skiera, Bernd
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Schlereth, Christian
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23
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22
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Aalst, Wil van der
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Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
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Business & Information Systems Engineering
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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ECONIS (ZBW)
6
RePEc
3
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1
Marketing automation
Heimbach, Irina
;
Kostyra, Daniel
;
Hinz, Oliver
- In:
Business & information systems engineering : BISE ; the …
57
(
2015
)
2
,
pp. 129-133
Persistent link: https://www.econbiz.de/10011484262
Saved in:
2
Social sharing design
Heimbach, Irina
-
2016
Persistent link: https://www.econbiz.de/10011562251
Saved in:
3
The value of user's Facebook profile data for product recommendation generation
Heimbach, Irina
;
Gottschlich, Jörg
;
Hinz, Oliver
- In:
Electronic markets : the international journal on …
25
(
2015
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10011301867
Saved in:
4
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
5
The impact of content sentiment and emotionality on content virality
Heimbach, Irina
;
Hinz, Oliver
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 695-701
Persistent link: https://www.econbiz.de/10011597036
Saved in:
6
Values and ethics in information systems : a state-of-the-art analysis and avenues for future research
Spiekermann, Sarah
;
Krasnova, Hanna
;
Hinz, Oliver
; …
- In:
Business & information systems engineering
64
(
2022
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10013168861
Saved in:
7
Marketing Automation
Heimbach, Irina
;
Kostyra, Daniel
;
Hinz, Oliver
- In:
Business & Information Systems Engineering
57
(
2015
)
2
,
pp. 129-133
Persistent link: https://www.econbiz.de/10011241568
Saved in:
8
The Value of Users’ Facebook Profile Data – Generating Product Recommendations for Online Social Shopping Sites
Gottschlich, Jörg
;
Heimbach, Irina
;
Hinz, Oliver
-
Fachbereich Rechts- und Wirtschaftswissenschaften, …
-
2013
Persistent link: https://www.econbiz.de/10010722830
Saved in:
9
Entwicklung eines Entscheidungsunterstützungssystems zur Bestimmung möglicher Kooperationspartner in der Suchmaschinenoptimierung
Bank, Maximilian
;
Heimbach, Irina
;
Hinz, Oliver
-
Fachbereich Rechts- und Wirtschaftswissenschaften, …
-
2014
Persistent link: https://www.econbiz.de/10011118365
Saved in:
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