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Heitmann, Mark
Henneberg, Stephan
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Naudé, Peter
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Henneberg, Stephan C.
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Mouzas, Stefanos
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Ormrod, Robert P.
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Forkmann, Sebastian
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Öberg, Christina
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
2
Consumer decision making and variety of offerings: The effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10008227509
Saved in:
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