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System supplier's customer strategy
Helander, Anton; Möller, K. E. Kristian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 719-730
Persistent link: https://www.econbiz.de/10003507158
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How to become solution provider : system supplier's strategic tools
Helander, Anton; Möller, K. E. Kristian - In: Journal of business-to-business marketing 15 (2008) 3, pp. 247-289
Persistent link: https://www.econbiz.de/10003781555
Cover Image
System supplier's customer strategy
Helander, Anton; Möller, Kristian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 719-730
Persistent link: https://www.econbiz.de/10008227704
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System supplier's roles from equipment supplier to performance provider
Helander, Anton; Möller, Kristian - In: The journal of business & industrial marketing 23 (2008) 8, pp. 577-585
Persistent link: https://www.econbiz.de/10008138042
Cover Image
System supplier's roles from equipment supplier to performance provider
Helander, Anton; Möller, Kristian - In: The journal of business & industrial marketing 23 (2008) 7-8, pp. 577-585
Persistent link: https://www.econbiz.de/10008140377