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How to become solution provider : system supplier's strategic tools

Helander, Anton; Möller, K. E. Kristian - In: Journal of business-to-business marketing 15 (2008) 3, pp. 247-289

Persistent link: https://www.econbiz.de/10003781555

Helander, Anton; Möller, K. E. Kristian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 719-730

Persistent link: https://www.econbiz.de/10003507158

System supplier's customer strategy

Helander, Anton; Möller, Kristian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 719-730

Persistent link: https://www.econbiz.de/10008227704

System supplier's roles from equipment supplier to performance provider

Helander, Anton; Möller, Kristian - In: The journal of business & industrial marketing 23 (2008) 8, pp. 577-585

Persistent link: https://www.econbiz.de/10008138042

System supplier's roles from equipment supplier to performance provider

Helander, Anton; Möller, Kristian - In: The journal of business & industrial marketing 23 (2008) 7-8, pp. 577-585

Persistent link: https://www.econbiz.de/10008140377

System supplier's roles from equipment supplier to performance provider

Helander, Anton; Möller, Kristian - In: Journal of Business & Industrial Marketing 23 (2008) 8, pp. 577-585

Purpose – The study aims to explore what kind of roles major system suppliers may have for their business customers, what factors may change the supplier's role for the customer during the relationship, and to analyze how the system supplier can manage his roles for the customer....

Persistent link: https://www.econbiz.de/10014842936