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~person:"Helm, Roland"
~person:"Stuart, Elnora W."
~subject:"Corporate reputation"
~subject:"Germany"
~subject:"Marketingtheorie"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Lehrbuch"
~type_genre:"Statistik"
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Corporate reputation
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Marketingtheorie
Marketing
19
Marketing theory
8
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6
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Helm, Roland
Stuart, Elnora W.
Kotler, Philip
25
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18
Meffert, Heribert
15
Pepels, Werner
14
Keller, Kevin Lane
13
Bruhn, Manfred
11
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9
Kreutzer, Ralf T.
9
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9
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8
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8
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7
Kirchgeorg, Manfred
7
Kleinaltenkamp, Michael
7
Tadajewski, Mark
7
Geyer, Olaf
6
Herrmann, Roland
6
Menrad, Klaus
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6
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6
Thewißen, Christian
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5
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Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Always Learning
1
International journal of product development : IJPD
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
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ECONIS (ZBW)
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1
Marketing
: real people, real choices
Marshall, Greg W.
;
Stuart, Elnora W.
;
Barnes, Bradley R.
; …
-
2009
-
1. european ed., 2. [print.]
Persistent link: https://www.econbiz.de/10003801770
Saved in:
2
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
3
Marketing
: real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2012
-
7. ed
Persistent link: https://www.econbiz.de/10009126029
Saved in:
4
Marketing
; [Hauptbd.]
Böcker, Franz
;
Helm, Roland
-
2003
-
7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001764914
Saved in:
5
Marketing
: real people, real choices
Solomon, Michael R.
;
Stuart, Elnora W.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001665253
Saved in:
6
Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland
;
Landschulze, Sebastian
-
2006
Persistent link: https://www.econbiz.de/10003373688
Saved in:
7
Marketing
: real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2008
-
5. ed. International ed.
Persistent link: https://www.econbiz.de/10003375181
Saved in:
8
Marketing
: real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2009
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747671
Saved in:
9
Implication from cue utilization theory and signalling theory for firm reputation and the
marketing
of new products
Helm, Roland
-
2006
Persistent link: https://www.econbiz.de/10003243146
Saved in:
10
Implications from cue utilisation theory and signalling theory for firm reputation and the
marketing
of new products
Helm, Roland
;
Mark, Antje
- In:
International journal of product development : IJPD
4
(
2007
)
3/4
,
pp. 396-411
Persistent link: https://www.econbiz.de/10003442833
Saved in:
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