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~person:"Helm, Roland"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Messung"
~type_genre:"Handbook"
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Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
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