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Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.; Mouzas, Stefanos; Naudé, Peter - In: Journal of business market management : jbm 3 (2009) 2, pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
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Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.; Naudé, Peter; Mouzas, Stefanos - In: Industrial marketing management : the international … 39 (2010) 3, pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
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Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5-6, pp. 535-550
Persistent link: https://www.econbiz.de/10008310591
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Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia
Smirnova, Maria; Henneberg, Stephan C.; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10008814591
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The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan C.; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10008814592
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Seeking for solutions within a project setting
Naudé, Peter; Henneberg, Stephan C.; Mouzas, Stefanos; … - In: Journal of business market management : jbm 3 (2009) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10009049765
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Organizational inscriptions of network pictures: A meso-level analysis
Öberg, Christina; Henneberg, Stephan C.; Mouzas, Stefanos - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1270-1283
Persistent link: https://www.econbiz.de/10010050586
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Network pictures: concepts and representations
Henneberg, Stephan C.; Mouzas, Stefanos; NaudU, Pete - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 408-429
Persistent link: https://www.econbiz.de/10006075374
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Unpicking the meaning of value in key account management
Pardo, Catherine; Henneberg, Stephan C.; Mouzas, Stefanos; … - In: European journal of marketing : EJM 40 (2006) 11, pp. 1360
Persistent link: https://www.econbiz.de/10007378419
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Changing network pictures: Evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan C.; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10007761579