Unpicking the meaning of value in key account management
Year of publication: |
2006
|
---|---|
Authors: | Pardo, Catherine ; Henneberg, Stephan C. ; Mouzas, Stefanos ; NaudÞ, Peter |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 11, p. 1360
|
Saved in:
Saved in favorites
Similar items by person
-
Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan, (2009)
-
Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan, (2014)
-
Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
Henneberg, Stephan C., (2009)
- More ...