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Location still matters : evidence from an online shopping field experiment
Morgan, John; Ong, David; Zhong, Zemin - In: Journal of economic behavior & organization : JEBO 146 (2018), pp. 43-54
Persistent link: https://www.econbiz.de/10011985673
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Does relationship quality matter in e-services? : a comparison of online and offline retailing
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Sassenberg, Kai - In: Journal of retailing and consumer services 17 (2010) 2, pp. 130-142
Persistent link: https://www.econbiz.de/10003956373
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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Does customer demotion jeopardize loyalty?
Wagner, Tillmann; Hennig-Thurau, Thorsten; Rudolph, Thomas - In: Journal of marketing 73 (2009) 3, pp. 69-85
Persistent link: https://www.econbiz.de/10003838586
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Die Krise des Marketings
Hennig-Thurau, Thorsten - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 6, pp. 93-97
Persistent link: https://www.econbiz.de/10009744243
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Applying option thinking to value experiential marketing content
Völckner, Franziska; Spann, Martin; Sattler, Henrik; … - In: The journal of media economics 35 (2023) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10014340498
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On the optimality of clickthrough fees in online markets
Baye, Michael R.; Gao, Xiaoxun; Morgan, John - In: The economic journal : the journal of the Royal … 121 (2011) 556, pp. 340-367
Persistent link: https://www.econbiz.de/10009381720
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Competing matchmakers : an experimental analysis
Hossain, Tanjim; Minor, Dylan; Morgan, John - In: Management science : journal of the Institute for … 57 (2011) 11, pp. 1913-1925
Persistent link: https://www.econbiz.de/10009406300