On the optimality of clickthrough fees in online markets
Year of publication: |
2011
|
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Authors: | Baye, Michael R. ; Gao, Xiaoxun ; Morgan, John |
Published in: |
The economic journal : the journal of the Royal Economic Society. - Oxford : Oxford University Press, ISSN 1468-0297, ZDB-ID 3025-9. - Vol. 121.2011, 556, p. 340-367
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Subject: | Online-Marketing | Internet marketing | Gebühr | Charges | Preismanagement | Pricing strategy | Theorie | Theory | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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