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~person:"Hennig-Thurau, Thorsten"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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Semiparametric multinomial log...
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Consumer behaviour
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2
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Hennig-Thurau, Thorsten
Sheth, Jagdish N.
40
Belk, Russell W.
21
Herrmann, Andreas
10
Jacoby, Jacob
9
Bauer, Hans H.
8
Burmann, Christoph
8
Baumgarth, Carsten
7
Bettman, James R.
7
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Fantapié Altobelli, Claudia
6
Gröppel-Klein, Andrea
6
Holbrook, Morris B.
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Lips, Peter
6
Reisch, Lucia A.
6
Albers, Sönke
5
Benkenstein, Martin
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Diehl, Sandra
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Fitchett, James
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Hewer, Paul
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Piacentini, Maria
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Rudolph, Thomas
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Schrader, Ulf
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Spiller, Achim
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Wangenheim, Florian von
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Warde, Alan
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Zanger, Cornelia
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Askegaard, Søren
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Bala, Christian
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Diller, Hermann
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Hansen, Ursula
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Herr, Paul M.
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Herstatt, Cornelius
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Hippner, Hajo
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Lee, In
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
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ECONIS (ZBW)
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
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2
Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10009012488
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3
Empfehlungssysteme für Gruppen : Entscheidungsunterstützung für den gemeinsamen Konsum hedonischer Produkte
Marchand, André
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444910
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4
Konsum-Kompetenz : eine neue Zielgröße für das Management von Geschäftsbeziehungen ; theoretische Begründung und empirische Überprüfung der Relevanz für das Konsumgütermarketing...
Hennig-Thurau, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013421305
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