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The role of parent brand quality for service brand extension success
Völckner, Franziska; Sattler, Henrik; Hennig-Thurau, … - In: Journal of service research : JSR 13 (2010) 4, pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
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Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik - In: Journal of marketing 71 (2007) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
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The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik; … - In: Journal of marketing 71 (2007) 4, pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
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Applying option thinking to value experiential marketing content
Völckner, Franziska; Spann, Martin; Sattler, Henrik; … - In: The journal of media economics 35 (2023) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10014340498