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Giving the expectancy-value model a heart
Henning, Victor
;
Hennig-Thurau, Thorsten
;
Feiereisen, …
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 765-781
Persistent link: https://www.econbiz.de/10009626424
Saved in:
2
Giving the Expectancy‐Value Model a Heart
Henning, Victor
;
Hennig‐Thurau, Thorsten
;
Feiereisen, …
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 765-782
Persistent link: https://www.econbiz.de/10010019246
Saved in:
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