During the last decade and half, the hi-tech industry has seen a phenomenal pace of innovation fueled primarily by venture capital funded startups. In spite of the innovation pace, very few of these ventures have gone on to become successes that have created wealth for all the stake holders...

This research identifies and describes the impact of customer experience on the adoption of information technology products. The research findings are applied to the business case of a global technology firm entering into in the cloud computing space. We chose a customer-centric lens in order to...