Over the past five years, mobile Internet services in Japan have seen major expansion as a result of collaboration between mobile operators acting as mobile portal providers, and their complementors, namely, content providers. However, the content business is currently under pressure to become...

This research identifies and describes the impact of customer experience on the adoption of information technology products. The research findings are applied to the business case of a global technology firm entering into in the cloud computing space. We chose a customer-centric lens in order to...