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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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The Variety of an Assortment: An Extension to the Attribute-Based Approach
Herpen, Erica van; Pieters, Rik - In: Marketing Science 21 (2002) 3, pp. 331-341
In recent years, interest in category management has surged, and as a consequence, large retailers now systematically review their product assortments. Variety is a key property of assortments. Assortment variety can determine consumers' store choice and is only gaining in importance with...
Persistent link: https://www.econbiz.de/10008787998
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Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers...
Herpen, Erica van; Pieters, Rik - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10006893272