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Handbook of research methods in consumer psychology
Kardes, Frank R. (ed.); Herr, Paul M. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011997386
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Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob; Brinberg, David; Herr, Paul M. - 2015
Persistent link: https://www.econbiz.de/10011444698
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714