Handbook of consumer psychology
ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
| Alternative title: | Consumer psychology |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Haugtvedt, Curtis P. (ed.) ; Herr, Paul M. (contributor) ; Kardes, Frank R. (contributor) |
| Publisher: |
New York : Psychology Press New York, N.Y. [u.a.] : Psychology Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Marketing | Werbepsychologie | Psychology of advertising | Verbraucher | Psychologie | Verbraucherverhalten | Werbung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Published items: |
47 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 1273 S. graph. Darst. 28 cm |
|---|---|
| Series: | Marketing and consumer psychology series. - New York, NY [u.a.] : Erlbaum, ZDB-ID 2431329-4. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Reihenzählung aus LOC-Aufnahme übernommen |
| ISBN: | 0-8058-5603-X ; 978-0-8058-5603-3 |
| Classification: | Marketing ; Kognition ; Angewandte Psychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003457714