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Herrmann, Andreas
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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OLC EcoSci
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Building Brand Equity via Product Quality
Herrmann, Andreas
;
Huber, Frank
;
Shao, Alan T.
;
Bao, Yeqing
- In:
Total quality management & business excellence : an …
18
(
2007
)
5
,
pp. 531-544
Persistent link: https://www.econbiz.de/10007757088
Saved in:
2
Building Brand Equity via Product Quality
Herrmann, Andreas
;
Huber, Frank
;
Shao, Alan T.
;
Bao, Yeqing
- In:
Total quality management & business excellence : an …
18
(
2007
)
5-6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10007861486
Saved in:
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