Building Brand Equity via Product Quality
| Year of publication: |
2007
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|---|---|
| Authors: | Herrmann, Andreas ; Huber, Frank ; Shao, Alan T. ; Bao, Yeqing |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 18.2007, 5-6, p. 531-544
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