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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003
Persistent link: https://www.econbiz.de/10001997884
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Persönliche und soziale Norm als Determinanten der Markenwahl : ein Erklärungsansatz auf Basis der neueren Einstellungs- und Kongruenztheorie
Huber, Stephanie; Herrmann, Andreas; Huber, Frank - In: Die Betriebswirtschaft : DBW 66 (2006) 3, pp. 345-365
Persistent link: https://www.econbiz.de/10003329950
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Die Wirkung von Brand Communities auf die Markenloyalität : eine dynamische Analyse im Automobilmarkt
Algesheimer, René; Herrmann, Andreas; Dimpfel, Marcus - In: Journal of business economics : JBE 76 (2006) 9, pp. 933-958
Persistent link: https://www.econbiz.de/10003372594
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Management von vertikalen Innovationsnetzwerken in der Investitionsgüterindustrie - Ergebnisse einer empirischen Untersuchung
Huber, Frank; Fischer, Bettina; Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 104-131
Persistent link: https://www.econbiz.de/10003933967
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Individual-level loss aversion in riskless and risky choices
Gächter, Simon (contributor); Johnson, Eric J. (contributor) - 2007
Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...
Persistent link: https://www.econbiz.de/10003586547
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Individual-level loss aversion in riskless and risky choices
Gächter, Simon; Johnson, Eric J.; Herrmann, Andreas; … - 2007
Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...
Persistent link: https://www.econbiz.de/10003502465
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On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 93-112). 2007
Persistent link: https://www.econbiz.de/10003544602
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Einfluss des produktspezifischen Involvements auf die Mediennutzung : ein neues Modell zum effektiveren Einsatz von Werbemedien
Barta, Thomas; Herrmann, Andreas; Schaffner, Dorothea; … - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 2, pp. 124-141
Persistent link: https://www.econbiz.de/10003511824