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~person:"Herrmann, Andreas"
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Herrmann, Andreas
Czarnitzki, Dirk
324
Fritsch, Michael
315
Audretsch, David B.
290
Rammer, Christian
287
Sethi, Suresh
287
Herstatt, Cornelius
267
Vivarelli, Marco
229
Aghion, Philippe
228
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225
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210
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206
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193
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191
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180
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157
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156
Veugelers, Reinhilde
154
Brem, Alexander
153
Kraft, Kornelius
141
Pyka, Andreas
141
Acemoglu, Daron
135
Dosi, Giovanni
134
Bloom, Nicholas
133
Harhoff, Dietmar
132
Link, Albert N.
131
Mairesse, Jacques
130
Kalika, Michel
128
Malerba, Franco
120
Ale Ebrahim, Nader
119
Baldwin, John R.
117
Sofka, Wolfgang
116
Ugoani, John
116
Raelin, Joseph A.
113
Lööf, Hans
112
Möslein, Kathrin
112
Coccia, Mario
111
Mohnen, Pierre A.
111
Hottenrott, Hanna
109
Hussinger, Katrin
109
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108
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
SpringerLink / Bücher
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
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1
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1
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1
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ECONIS (ZBW)
22
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1
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10
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1
Constraining ideas : how seeing ideas of others harms creativity in open
innovation
Hofstetter, Reto
;
Dahl, Darren W.
;
Aryobsei, Suleiman
; …
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
Saved in:
2
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
3
Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
Saved in:
4
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
5
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2007
Persistent link: https://www.econbiz.de/10003565743
Saved in:
6
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
7
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2008
Persistent link: https://www.econbiz.de/10003762112
Saved in:
8
When Social Media Can Be Bad for You : Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian
;
Haeubl, Gerald
;
Herrmann, Andreas
; …
-
2013
Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming 'social', allowing for consumer-to-consumer interactions such as commenting on each other's...
Persistent link: https://www.econbiz.de/10014039394
Saved in:
9
How to succeed in the digital age : strategies from 17 top managers
Stadler, Rupert
(
contributor
);
Brenner, Walter
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010340918
Saved in:
10
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
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