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Benchmarking marketing productivity using data envelopment analysis
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Journal of Business Research 58 (2005) 11, pp. 1474-1482
Persistent link: https://www.econbiz.de/10005473599
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The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. - In: A reader in marketing communications, (pp. 201-213). 2005
Persistent link: https://www.econbiz.de/10003292732
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Benchmarking marketing productivity using data envelopment analysis
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Journal of business research : JBR 58 (2005) 11, pp. 1474-1482
Persistent link: https://www.econbiz.de/10006714955
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OBSERVATIONS - The Impact of Content and Design Elements on Banner Advertising Click-through Rates
Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. - In: Journal of advertising research 43 (2003) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10006505224
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C OPTIMAL ALLOCATION - Benchmarking marketing productivity using data envelopment analysis Cb:140
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Operations research, Management science : OR MS ; the … 46 (2006) 2, pp. 157-158
Persistent link: https://www.econbiz.de/10007269580