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~person:"Herstatt, Cornelius"
~subject:"Innovation management"
~subject:"Key sector"
~subject:"Markenführung"
~type_genre:"Book section"
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Virtuelle Stimuli für Kundente...
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Herstatt, Cornelius
Reichwald, Ralf
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Managing innovation driven companies : approaches in practice
2
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Practice-based innovation : insights, applications and policy implication
1
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ECONIS (ZBW)
4
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Users as sources of radical service innovation : a closer look into opportunities for integrating service lead users in service development
Skiba, Florian
;
Herstatt, Cornelius
- In:
Practice-based innovation : insights, applications and …
,
(pp. 233-253)
.
2011
Persistent link: https://www.econbiz.de/10009356150
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2
Generating innovations through analogies : an empirical investigation of knowledge brokers
Kalogerakis, Katharina
;
Herstatt, Cornelius
;
Lüthje, …
- In:
Managing innovation driven companies : approaches in …
,
(pp. 258-275)
.
2011
Persistent link: https://www.econbiz.de/10008807008
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3
Virtuelle Kundeneinbindung in den frühen Innovationsphasen
Herstatt, Cornelius
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 223-243)
.
2009
Persistent link: https://www.econbiz.de/10003786566
Saved in:
4
Market research for radical innovations : lessons from a lead user project in the field of medical products
Herstatt, Cornelius
- In:
Managing innovation driven companies : approaches in …
,
(pp. 223-236)
.
2011
Persistent link: https://www.econbiz.de/10008807010
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