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Service provider - customer interactions : key to success of innovative services
Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]
The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...
Persistent link: https://www.econbiz.de/10009424474
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User innovation barriers and their impact on user-developed products
Pieper, Thorsten; Herstatt, Cornelius - 2018
User innovation is a broadly discussed phenomenon in the context of open innovation which describes, for instance, the customer integration into the early phases of new product development). Despite there existing a large body of research in the field of lead users and user innovation,...
Persistent link: https://www.econbiz.de/10011985951
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Frugal innovations for the 'unserved' customer: an assessment of India's attractiveness as a lead market for cost-effective products
Tiwari, Rajnish; Herstatt, Cornelius - 2012 - [Elektronische Ressource]
This study builds on our previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some "emerging economies" like China and...
Persistent link: https://www.econbiz.de/10009509766
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Users as inventors and developers of radical innovation : An explorative case study analysis in the field of medical technology
Lettl, Christopher; Herstatt, Cornelius - 2004 - [Elektronische Ressource]
Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not - from the manufacturer's perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user learning...
Persistent link: https://www.econbiz.de/10009424486
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Reducing project related uncertainty in the "fuzzy front end" of innovation : a comparison of German and Japanese product innovation projects
Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio - 2003 - [Elektronische Ressource]
In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases we observed a range of activities to...
Persistent link: https://www.econbiz.de/10009424492
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The "fuzzy front end" of product development : an exploratory study of German and Japanese innovation projects
Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio - 2002 - [Elektronische Ressource]
In this paper, we report the complete and unabridged results of an exploratory study of typical front-end activities in 28 innovation projects in German and Japanese companies. We further reveal differences in the practice of innovation management in both countries. Based on these, we develop...
Persistent link: https://www.econbiz.de/10009424501
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[Innovation search fields with Lead Users]
Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher - 2001 - [Elektronische Ressource]
für radikale Innovationen erarbeitet werden können. -- Produktentwicklung ; Produktinnovation ; Marktforschung ; Lead User …"Kundenorientierung ist entscheidend für den Innovationserfolg!" Obwohl dem Wissenschaftler und Praktiker in der … hochqualifizierten Kunden zu nutzen. Eine Fallanwendung mit der Johnson&Johnson Medical GmbH demonstriert, wie auf diese Weise Ansätze …
Persistent link: https://www.econbiz.de/10009424509
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A causal model of the impact of the "fuzzy front end" on the success of new product development
Herstatt, Cornelius; Verworn, Birgit - 2000 - [Elektronische Ressource]
In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product Development process is a multistage process. Therefore, the study examines two sorts of impact that the fuzzy front end has on the success of New Product Development: a direct...
Persistent link: https://www.econbiz.de/10009424524
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India - a lead market for frugal innovations? : extending the lead market theory to emerging economies
Tiwari, Rajnish; Herstatt, Cornelius - 2012
India has emerged as a vibrant and versatile source for cost effective, "disruptive innovations" of various varieties. Price-sensitive consumers in a large and growing market keep inducing firms to apply "frugal engineering" for creating affordable products and services without compromising...
Persistent link: https://www.econbiz.de/10009426249
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The impact of the fuzzy front end on new product development success in Japanese NPD projects
Verworn, Birgit; Herstatt, Cornelius; Nagahira, Akio - 2006
In a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our conceptual model is based on the information-processing perspective. A structual equation model was fitted to data from 497 NPD projects from Japanese mechanical and electrical...
Persistent link: https://www.econbiz.de/10009426504