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~person:"Herstatt, Cornelius"
~subject:"Marketing"
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Barriers to Innovation in Home...
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Herstatt, Cornelius
Belz, Christian
15
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11
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10
Bilgin, Mehmet Huseyin
8
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8
Hultman, Claes M.
7
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7
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6
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6
Horváth, Dóra
6
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Renker, Clemens
6
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5
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1
Service provider - customer interactions : key to success of innovative services
Hoffmann, Antje
;
Herstatt, Cornelius
-
2005
-
[Elektronische Ressource]
products rather than services. However, research in service related
innovation
activities is highly rewarding, as the service …
Persistent link: https://www.econbiz.de/10009424474
Saved in:
2
The Silver Market Phenomenon : Marketing and
Innovation
in the Aging Society
Kohlbacher, Florian
-
2011
leveraging
innovation
, technology, product development and marketing for older consumers and employees. Key lessons are drawn …
Persistent link: https://www.econbiz.de/10014425090
Saved in:
3
The silver market phenomenon : marketing and
innovation
in the aging society
Kohlbacher, Florian
(
contributor
); …
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009413928
Saved in:
4
The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian
(
contributor
); …
-
2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging
innovation
…
Persistent link: https://www.econbiz.de/10013521033
Saved in:
5
The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
contributor
)
-
2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging
innovation
…
Persistent link: https://www.econbiz.de/10003637039
Saved in:
6
The silver market phenomenon : marketing and
innovation
in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
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