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The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...
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Innovations have acquired a key role in the growth and competition strategies of firms today. They are regarded as an essential tool for stimulating growth and enabling firms to master the competition brought about by the forces of globalization. However, in particular, many small and...
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The study at hand examines the strategic perspective of the emerging phenomenon of performance-oriented systems, e.g. car-sharing or cloud computing, in the mobility, IT, energy and chemical industries. In all four industries, firms have likewise implemented a novel system-based offering...
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To stay ahead of the competition, firms need to constantly adapt to the changing environment by identifying new opportunities and product innovations. The search for future discontinuities and trends using external knowledge sources enables firms to develop a foresight capability to proactively...
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The level of cognitive distance determines how detailed objects, persons or events are mentally construed. The higher the level of cognitive distance between two individuals, the lower the level of detail in mental representation of each other. In product development, a detailed conception of...
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