Schweisfurth, Tim; Tietze, Frank; Herstatt, Cornelius - 2011
innovations are related to technical innovation patterns and characteristics of technology trajectories. Hence, we explore the … transform previously established product architectures into new industry standards, design innovation becomes increasingly …-driven innovation (Dell'Era and erganti, 2009, Verganti, 2009). Apart from few seminal contributions (Clark, 1985, Dell'Era and Verganti …