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Journal of the Academy of Marketing Science
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An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships
Hewett, Kelly
;
Money, R.Bruce
;
Sharma, Subhash
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
3
,
pp. 229-239
Persistent link: https://www.econbiz.de/10006151587
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National Culture and Industrial Buyer-Seller Relationships in the United States and Latin America
Hewett, Kelly
;
Money, R.Bruce
;
Sharma, Subhash
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10007263742
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