Showing 1 - 10 of 15
The most import effect of ICT on the tourism sector is on distribution because it involves exchanges, during all the stages of sales, between suppliers, intermediaries and clients that can be dematerialized. Thus, Internet has changed the structure of intermediation in this industry with the...
Persistent link: https://www.econbiz.de/10010764035
Alors que le yield management est une pratique courante, rares sont les études portant sur les réactions des clients. Pourtant, si la mise en œuvre des techniques de yield management permet d’optimiser la rentabilité d’une entreprise, elle génère des prix variables pour un même...
Persistent link: https://www.econbiz.de/10010764041
The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loyalty to a hotel or a hotel chain. The...
Persistent link: https://www.econbiz.de/10010860465
This article examines the company TUI and its Magic Life hotel chain. The remarkable success of this group in terms of sustainable development led him to develop its own norms and standards. Unfortunately, public policies and private initiatives such as TUI are now hampered by the reluctance of...
Persistent link: https://www.econbiz.de/10010860477
In this article, we propose a method to evaluate enterprise creation projects based on the study of profiles of entrepreneurs and project teams, as well as external factors. This method is based on the theories of human capital and social capital, notabl
Persistent link: https://www.econbiz.de/10010860493
The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on the determinants of loyalty to a hotel or...
Persistent link: https://www.econbiz.de/10010860503
De nombreuses recherches (Costa et Bamossy, 2001; Grayson et Martinec, 2004; Yeoman et
Persistent link: https://www.econbiz.de/10010860511
The development of competition in the tourism sector questioned the impact of loyalty programs hotels. Taking commitment and confidence as mediated variable we try to highlight factors loyalty. Conducting a comparative study in France and Slovakia we try to determine how and to what extent...
Persistent link: https://www.econbiz.de/10010891104
Evaluate a growing company is always a difficult exercise because the valuation depends on the appreciation of many factors that vary depending on the person performing the evaluation: manager, shareholder, venture capitalist, etc. This article aims to present the methods used to evaluate this...
Persistent link: https://www.econbiz.de/10010891118
Patents and their renewals are critical because they protect inventions and reinforce information reported to investors about the utility and the quality of inventions. Thus, they signal the appropriate use of financial resources being invested, notably
Persistent link: https://www.econbiz.de/10010784878