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Corporate social responsibility : a corporate marketing perspective

Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C. B. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1353-1364

Persistent link: https://www.econbiz.de/10009378691

In-group and out-group influences on the consumption behavior of minority groups : the case of gay men

Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 70-78

Persistent link: https://www.econbiz.de/10009774952

Consumer responses to corporate social responsibility (CSR) contribution type

Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 738-758

Persistent link: https://www.econbiz.de/10011780549

Corporate Social Responsibility : A Corporate Marketing Perspective

Bhattacharya, CB - 2013

Purpose: The main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approach: The paper is conceptual...

Persistent link: https://www.econbiz.de/10013075294

Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining

Wongkitrungrueng, Apiradee; Hildebrand, Diogo; Sen, Sankar - In: Journal of Consumer Psychology 30 (2020) 3, pp. 447-465

Persistent link: https://www.econbiz.de/10012273482

Corporate social responsibility: a corporate marketing perspective

Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C.B. - In: European journal of marketing : EJM 45 (2011) 9, pp. 1353-1365

Persistent link: https://www.econbiz.de/10009329141

In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men

Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 70-78

Persistent link: https://www.econbiz.de/10010122827

Corporate social responsibility: a corporate marketing perspective

Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C.B. - In: European Journal of Marketing 45 (2011) 9/10, pp. 1353-1364

Purpose – The main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies. Design/methodology/approach – The paper is...

Persistent link: https://www.econbiz.de/10014722767