Corporate social responsibility : a corporate marketing perspective
Diogo Hildebrand and Sankar Sen; C. B. Bhattacharya
| Year of publication: |
2011
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|---|---|
| Authors: | Hildebrand, Diogo ; Sen, Sankar ; Bhattacharya, C. B. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 9/10, p. 1353-1364
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009378691