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Hinsch, Christian Andrew
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Industrial marketing management : the international journal for industrial and high-tech firms
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Reconceptualizing the elements of market orientation : a process-based view
Dong, Xiaodan
;
Zhang, Zelin
;
Hinsch, Christian Andrew
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 130-142
Persistent link: https://www.econbiz.de/10011531244
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The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan
;
Hinsch, Christian Andrew
;
Zou, Shaoming
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10010212386
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