Sharma, Ravi (contributor); Tan, Margaret (contributor); … - 2012
comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of … IDM / Ankit Bansal, Desai Mayura Manohar and S. Shantani -- 4. Buffet or à la carte: pricing digital goods / Deepti Verma …, Chua Kok Seng and Kaung Pye Soe -- 19. The role of social networks in the viral marketing of IDM / Bhatt Diptee ... [et al …