1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of … IDM / Ankit Bansal, Desai Mayura Manohar and S. Shantani -- 4. Buffet or à la carte: pricing digital goods / Deepti Verma …, Chua Kok Seng and Kaung Pye Soe -- 19. The role of social networks in the viral marketing of IDM / Bhatt Diptee ... [et al …