Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Ravi S. Sharma; Margaret Tan; Francis Pereira, [editors]
| Year of publication: |
c 2012
|
|---|---|
| Other Persons: | Sharma, Ravi S. (contributor) ; Tan, Margaret (contributor) ; Pereira, Francis (contributor) |
| Publisher: |
Hershey, Pa. : Information Science Reference |
| Subject: | Interaktive Medien | Interactive media | Digitale Medien | Digital media | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Mediensektor | Media industries | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
34 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XIV, 455 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 34 Beitr. |
| ISBN: | 978-1-61350-147-4 ; 978-1-61350-148-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009424021