point of this book. It is often overlooked that many of the current innovation activities are linked to developments inside … and empirical research in this area, ""Innovation in Low-tech Firms and Industries"" will be of great interest to … postgraduate students and academic researchers in innovation studies. It will also appeal to policy makers in the field of …

Buches -- Inhaltsübersicht -- Inhaltsverzeichnis -- Online-Zusatzmaterial zum Buch -- Teil I Grundlagen zu Innovation und … Marketing -- 1 Bedeutung von Innovation und Marketing als Erfolgsfaktoren im Wettbewerbsprozess -- 1.1 Technologische … Innovationen und aktuelle Technologietrends -- 1.2 Verzahnung von Innovation und Marketing als Konsequenz -- 2 Begriffsabgrenzungen …

point of this book. It is often overlooked that many of the current innovation activities are linked to developments inside … sectors -- pt. 3. Local versus global perspectives in innovation …