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The Variety of an Assortment
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing Science 18 (1999) 4, pp. 527-546
Consumers rank variety of assortment right behind location and price when naming reasons why they patronize their favorite stores. Consumers care about variety because they are more likely to find what they want when going to a store that offers more varied assortments. When tastes are not well...
Persistent link: https://www.econbiz.de/10008787999
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Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing Science 21 (2002) 3, pp. 342-346
No abstract available
Persistent link: https://www.econbiz.de/10008789657
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Point-of-purchase promotions that sell more units
Wansink, Brian; Kent, Robert J.; Hoch, Stephen J. - 1997
Persistent link: https://www.econbiz.de/10000978952
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An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian; Kent, Robert J.; Hoch, Stephen J. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
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The Variety of an Assortment - We model the perceived variety of an assortment in terms of the multiattribute features and spatial positions of its individual objects
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10006910695
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Rejoinder - Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach" - We show that the entropy and 1-lambda measures of Van Herpen and Pieters (20...
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 342-346
Persistent link: https://www.econbiz.de/10006893271