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~person:"Hofmann, Julian"
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Hofmann, Julian
Hofmann, Jürgen
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ECONIS (ZBW)
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Welches sind die Treiber des Wettbewerbs im Online-Informationsmarkt?
Gundlach, Hardy
;
Hofmann, Julian
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 59-87)
.
2017
Persistent link: https://www.econbiz.de/10011794766
Saved in:
2
Preferences and willingness to pay for tablet news apps
Gundlach, Hardy
;
Hofmann, Julian
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 257-281
Persistent link: https://www.econbiz.de/10011889173
Saved in:
3
Markendifferenzierung durch die Nutzung von Human Brands
Hofmann, Julian
;
Heidemann, Britta
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 295-314)
.
2011
Persistent link: https://www.econbiz.de/10008699579
Saved in:
4
Essays on human brands and meta-analysis in marketing : [kumulative Dissertation]
Hofmann, Julian
-
2012
Persistent link: https://www.econbiz.de/10009736528
Saved in:
5
Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
Saved in:
6
Leveraging analytics to produce compelling and profitable film content
Behrens, Ronny
;
Foutz, Natasha Zhang
;
Franklin, Michael
; …
- In:
Journal of cultural economics
45
(
2021
)
2
,
pp. 171-211
Persistent link: https://www.econbiz.de/10012545644
Saved in:
7
Talent or popularity : what drives market value and brand image for human brands?
Hofmann, Julian
;
Schnittka, Oliver
;
Johnen, Marius
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 748-758
Persistent link: https://www.econbiz.de/10012494015
Saved in:
8
When are visitors actually satisfied at visitor attractions? : what we know from more than 30 years of research
Faerber, Lea Susanne
;
Hofmann, Julian
;
Ahrholdt, Dennis C.
- In:
Tourism management : research, policies, practice
84
(
2021
),
pp. 1-26
Persistent link: https://www.econbiz.de/10012494594
Saved in:
9
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
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