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Hofstetter, Reto
Schmitt, Bernd
99
Zarantonello, Lia
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Journal of consumer research : JCR ; an interdisciplinary journal
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Unveiling the mind of the machine
Hofstetter, Reto
;
Bellis, Emanuel de
;
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 342-361
Persistent link: https://www.econbiz.de/10014634467
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2
Crypto-marketing : how non-fungible tokens (NFTs) challenge traditional marketing
Hofstetter, Reto
;
Bellis, Emanuel de
;
Brandes, Leif
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 705-711
Persistent link: https://www.econbiz.de/10013454717
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