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Holancova, Denisa
Orth, Ulrich R.
93
Malkewitz, Keven
14
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6
Rose, Gregory
6
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
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OLC EcoSci
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Consumer Response to Sex Role Portrayals in Advertisements - Effects of Incongruity and Prejudices on Emotions and Attitudes
Orth, Ulrich R.
;
Holancova, Denisa
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 77-90
Persistent link: https://www.econbiz.de/10008117807
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2
Men's and women's responses to sex role portrayals in advertisements
Orth, Ulrich R.
;
Holancova, Denisa
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10006166425
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