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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015
Persistent link: https://www.econbiz.de/10011444678
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Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504955
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Nostalgia and age-related preferences
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504958
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Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504962
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Esthetics and tastes, Part I: art and entertainment
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504974
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Emotions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504982
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Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504990
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Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505247