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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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The marketing manager as a jazz musician
Holbrook, Morris B. - In: Marketing intelligence & planning 33 (2015) 7, pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
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Special issue : Animal companions, consumption experiences, and the marketing of pets : transcending boundaries in the animal-human distinction
Holbrook, Morris B. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003709287
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Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 265-269). 2006
Persistent link: https://www.econbiz.de/10003430349
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Playing the changes on the jazz metaphor
Holbrook, Morris B. - 2008
Persistent link: https://www.econbiz.de/10004951129
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Emotion in the consumption experience : toward a new model of the human consumer
Holbrook, Morris B. - In: The role of affect in consumer behavior : emerging …, (pp. 17-52). 1986
Persistent link: https://www.econbiz.de/10001262648