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The
marketing
manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
2
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
3
Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
4
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
5
Marketing
applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
6
Some reflections on psychoanalytic approaches to
marketing
and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
7
Special issue : Animal companions, consumption experiences, and the
marketing
of pets : transcending boundaries in the animal-human distinction
Holbrook, Morris B.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003709287
Saved in:
8
Does
marketing
need reform school? On the misapplication of
marketing
to the education of marketers
Holbrook, Morris B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 265-269)
.
2006
Persistent link: https://www.econbiz.de/10003430349
Saved in:
9
Playing the changes on the jazz metaphor
Holbrook, Morris B.
-
2008
Persistent link: https://www.econbiz.de/10004951129
Saved in:
10
Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and
marketing
-related themes
Holbrook, Morris B.
-
2007
Persistent link: https://www.econbiz.de/10003786230
Saved in:
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