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Sport brands : brand relationships and consumer behavior
Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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New brands : contextual differences and development of brand associations over time
Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Ekinci, Yuksel; Simkin, Lyndon; Melewar, T. C. - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669