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~person:"Hollebeek, Linda D."
~subject:"Advertising effects"
~subject:"Video game"
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Advertising effects
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Hollebeek, Linda D.
Ding Hooi Ting
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Journal of retailing and consumer services
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Hedonic consumption experience in videogaming : a multidimensional perspective
Hollebeek, Linda D.
;
Abbasi, Amir Zaib
;
Schultz, Carsten D.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169614
Saved in:
2
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
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