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~person:"Hollebeek, Linda D."
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App-based mobile financial services
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B2B subsistence markets
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Hollebeek, Linda D.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
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