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Hollmann, Thomas
Markham, Stephen K.
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The PDMA handbook of new product development
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The difference between goods and service development : a PDMA CPAS research study
Markham, Stephen K.
;
Hollmann, Thomas
- In:
The PDMA handbook of new product development
,
(pp. 405-415)
.
2013
Persistent link: https://www.econbiz.de/10009710736
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