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~person:"Holt, Douglas B."
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Holt, Douglas B.
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
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2009
Persistent link: https://www.econbiz.de/10003785267
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
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2009
Persistent link: https://www.econbiz.de/10003784803
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