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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian (ed.) - 2016 - 9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10001866778
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D. - 2004
Persistent link: https://www.econbiz.de/10002758671
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10002512381
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Willkommen zurück! : Kundenrückgewinnung
Homburg, Christian; Fürst, Andreas; Sieben, Frank - In: Vertrieb : Verkäufer führen - Umsatz machen, (pp. 58-66). 2009
Persistent link: https://www.econbiz.de/10003841344
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Kundenzufriedenheit als Managementherausforderung
Homburg, Christian; Bucerius, Matthias - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 53-91). 2012
Persistent link: https://www.econbiz.de/10009316702
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Theoretische Perspektiven zur Kundenzufriedenheit
Homburg, Christian; Stock-Homburg, Ruth - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 17-52). 2012
Persistent link: https://www.econbiz.de/10009316703
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10003860862