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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian; Schäfer, Heiko - In: Marketing : ZFP ; journal of research and management 24 (2002) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10001866778
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Kundenbindung im Industriegütergeschäft
Homburg, Christian; Jensen, Ove - 2004
Persistent link: https://www.econbiz.de/10002645206
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 2005 - 5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536820
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10002512381
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Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 2000 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001512318
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Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian; Cannon, Joseph P.; Krohmer, Harley; … - In: Journal of international marketing 17 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
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Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren
Homburg, Christian; Totzek, Dirk - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 13-69). 2011
Persistent link: https://www.econbiz.de/10008905660